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COMPANY ORIGINS In 1925 Emmert Brooks was driving
out from Iowa to visit his sweetheart Corrinne in California with a car full of patented
pruning saws he meant to sell to farms along the way. He picked up a hitching,
seventeen-year-old Paul Adams, who, for the next few days, traveled with Emmert. While
Emmert was visiting friends in Denver, Paul surprised Emmert by selling the remaining
saws; their friendship was forged but their business relationship would not fully
materialize for several more years. After marrying Corrinne in 1928, Emmert sold flying
lessons for Bauck aircraft until it burned down in 1931. |
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the best caramel corn he had ever known, and with the depression in full swing, Emmert and
Paul went into business together and founded Adams & Brooks in 1932. They sold their
caramel corn, which was made in the window of their one-product retail store on famous
Hill Street, opposite Pershing Square, in Los Angeles. |
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the depression put restraints on people's spending money, somehow there was room and a
market for a distinctive, quality product that simply made people happy. Caramel Corn sales were quite successful; so much so that during Prohibition the Department of the Treasury raided the store on suspicion of alcohol distribution! In order to increase sales, Paul and Emmert sold popcorn to patrons in line outside movie theaters. This tactic was enormously successful until movie theater managers decided to sell popcorn within their buildings. Some give Paul and Emmert credit for starting the tradition of eating popcorn at the movies! DEVELOPMENT After the second world war, the
Los Angeles County Fair re-opened in 1948 and Adams & Brooks started its association
with one of the largest fairs in the country. One can still go to the Pomona Fairgrounds
and see the location of the original booth at the corner of Broadway and Palm. Pushcarts
traveling the entire fairgrounds offering samples helped build recognition (and appetite!)
for P-Nuttles brand Toffee Peanuts. THE COMPANY TODAY The economic
situation today is not as it was during the depression, but Adams & Brooks still
produces distinctive, unique, quality candy. The company still relies upon its ability to
create a differentiated product. No other company makes such high quality toffee coated
Peanuts, Cashews, Almonds, or Sunflower Kernels as does Adams & Brooks for its
P-Nuttles brand. A TRUE FAMILY BUSINESS John Brooks, Sr., the son of the
founder, Emmert, started working full-time for Adams & Brooks in 1964. He serves as
company President. Tempe Brooks, John's wife, became involved with the company in the late
1960's by typing John's dictated letters at home. During the mid 1970's she worked
part-time performing administrative duties. Tempe is hopelessly organized; in the early
1980's she developed spec sheets, numbered the corrugated cartons, and soon coordinated
all material details. In 1987 Tempe continued to work part-time but as Office Manager.
Tempe is currently working full-time as Human Resources manager and Corporate
Secretary/Treasurer. She attends major trade shows, is a member of the National
Confectioners Association, and is active with export accounts. |
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Adams & Brooks, Inc. |
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Brooks, Inc. All rights reserved.